Another refreshing Black Friday promotion from Express Refreshments!

After what seems like only 5 minutes since last year’s event, Black Friday has returned with a bang. Express Refreshments has welcomed this shopping phenomenon with open arms, but probably not in the way you’d expect. Black Friday doesn’t have to be all about sales and discounts. Just like last year, we are working closely with our Micro Market customers to support each of their chosen charities through product sales. Together, we will help make a difference to some fantastic organisations. 

A charitable twist to Black Friday!

If you’re racking your brains wondering where you’ve seen this sort of thing before, you won’t have far to look. Exactly one year ago we did the very same thing, in what was then the first time. We figured that the Micro Market’s popularity amongst our customers was a good opportunity to support charity, so we pledged to donate 10p per sale to each of our customers’ chosen charities for one week. Charity work is already a big part of what we do, it’s engrained into our DNA, so we thought we’d use Black Friday to try something different to what you’d usually see advertised online and on TV.

And boy was it a success. We managed to raise an excellent £262.40 for Douglas MacMillan, Focus, James Hopkins Trust and The National Ankylosing Spondylitis Society (NASS). But whilst that was impressive, why can’t we do even better this year? The promotion began on Friday 22nd and will run until this Friday 29th. We once again consulted closely with our customers to identify which charities meant the most to them, and so forth which ones will be the focus of our support as a team. They include:

Winston’s Wish

• Founded in 1992.
• UK’s first childhood bereavement charity.
• A place where every child can receive support when a loved one passes.

Penny Brohn UK

• Founded in 1979.
• Provide integrative care for everyone living with cancer before, during and after treatment.
• Aim to enrich the lives of cancer sufferers.

Centre Point

• Provides housing and support for young people in London.
• They strive to end youth homelessness.
• Run their services seven days a week, 365 days a year.

 Douglas MacMillan

• Founded in 1973, caring for 315 patients in their first year.
• Their vision is to be admired as a centre of excellence for palliative and end of life care.
• Aim to ensure their patients receive the best quality of life.

So, there you are. 10p from every sale will be donated to these five organisations, from last Friday right up until this Friday. Our customers are proudly on board with what we’re trying to achieve, so here is hoping that we can really turn Black Friday on its head and beat last years’ figure.

Coinadrink Ltd

10-11, Maple Leaf Industrial Estate, Bloxwich Ln, Walsall WS2 8TF
01922 640777

The post Another refreshing Black Friday promotion from Express Refreshments! appeared first on Coinadrink.

source https://coin-a-drink.co.uk/black-friday-express-refreshments